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Keywords: GRA
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Journal Articles
Precedence analysis of customer engagement dimensions for tourism destinations: an evidence-based modeling using RIDIT-GRA approach
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Journal of Hospitality and Tourism Insights (2023) 6 (2): 928–946.
Published: 02 June 2022
... industry player. Design/methodology/approach Data was collected from 429 tourists' from selected tourist destinations. Exploratory factor analysis (EFA) was used for data analysis using SPSS. The scale items were prioritized through hybrid evidence-based modeling using the RIDIT-GRA (Relative...
