...Smita Singh; Xingyi Zhang; Xi Yu Leung; Eric Olson Purpose Using prospect and reinforcement theory, the study proposes a conceptual model to explore the role of gamification on green behavioral intentions, thereby discussing the role of perceived value through three experimental studies. Design...

...Osman Seraceddin Sesliokuyucu; Pelin Tuna; Ekrem Aydin; Eda Hazarhun; Gokcen Sayar Purpose This study investigates how gamification strategies in hospitality organizations influence employee engagement, workplace fun, involvement and job performance. By adopting a dual-theoretical lens – self...

...Rajat Kumar Behera; Lu Zhang Purpose Using the concepts of game design principles such as badges, leaderboards, points and rewards, gamification platforms for tourism marketing make tourists have more fun, which inspires their behavioural changes towards sustainable engagement. Despite the growing...

...Annamarie D. Sisson; Elizabeth A. Whalen Purpose The value of the events industry is increasing worldwide. An essential component for successful events is creating a unique experience by offering gamification. A conceptual model is proposed, exploring pre-event game communication and its effect...