...Sofia Almeida; Rosa Isabel Rodrigues; Arlindo Madeira; Claudia Seabra; Carlos Costa; Marianna Sigala Purpose Examines the discrepancy between sustainable perceptions and self-reported sustainable behaviours among Generation Z tourism students. Drawing on a tripartite conceptualisation...

... evaluations. Originality/value This research enters into an ongoing exchange and integration of new standards for tipping by examining specific behaviors that influence tipping in Generation Z. The findings of this research apply a multifaceted model of motivation to a new generation of consumers...

...Subhodeep Mukherjee; Syed Ahmed Salman; Nita Inderlal Sukdeo Purpose The study aims to examine the awareness levels of Generation Z (Gen Z) in the tourism and hospitality sector about climate change and various sustainable tourism initiatives. There is a requirement among Gen Z tourists...

...Lissa Rosdiana Noer; Fadila Isnaini; Prahardika Prihananto; Muhammad Alfarizi Purpose This study investigates how psychological distress—anxiety, depression, and stress—influences tourism motivation and intention among Generation Z in Indonesia, focusing on two motivational pathways: escape...

...Hsin-Hui Hu; Pei-Chun Lai; Raksmey Sann; Chi-Ting Chen Purpose This study explores the relationships to the extent to which motivates Generation Z employees’ ability and willingness to carry out innovative performance in the service organization. Design/methodology/approach This study...

... research. Influencer marketing Homophily Generation Y Generation Z Consumers’ skepticism toward brand content has led them to rely on social platforms for decision-making (De Veirman and Hudders, 2020). This behavioral shift is particularly pertinent in tourism, which is characterized...

... – generation Z – on decisions to participate in the domestic tourism stimulus campaign and their willingness to practice socially responsible behaviors. Design/methodology/approach Self-administered questionnaires were used to collect data. The study adopts partial least squares-structural equation...