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Keywords: Generational theory
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 2328–2346.
Published: 17 October 2023
... Generational theory Hotel marketing Loyalty programs Millennials Personalization Trust Research has established a direct link between customer retention, loyalty, and profitability (Ascarza et al., 2018 ; Orantes-Jiménez et al., 2017). In well-established brands, more than 85...
