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Keywords: Generative AI co-creation quality
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Journal Articles
Benard Korankye, Kaigang Yi, Prasad Siba Borah, Lois Tweneboa Kodua, Leslie Afotey Odai, David Amankona
Journal of Hospitality and Tourism Insights 1–21.
Published: 06 July 2026
... in SmartPLS. Findings The results indicate that generative AI co-creation quality enhances guests' experiential value by fostering situational cognitive engagement during service interactions, consistent with SDL's emphasis on value-in-use. Cognitive engagement partially mediates the relationship between...
