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Keywords: Green hotel practices
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (10): 3825–3845.
Published: 05 August 2025
...Nguyen Khanh Hai Tran Purpose The research examines how green hotel practices (GHP) influence green brand loyalty (GBL) through customer perceptions in emerging market contexts. Design/methodology/approach This study employs a quantitative approach to investigate the relationships between GHP...
