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Keywords: Green reputation
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 17 March 2026
..., it investigates whether SMO directly enhances SBP and explores the mediating roles of green reputation and green loyalty in this relationship. Design/methodology/approach The data were collected from a sample of 254 small restaurant managers and owners across Vietnam. The hypotheses were tested using partial...
Includes: Supplementary data
