... a governance model that enhances inclusivity, responsiveness and sustainability in rural tourism contexts. Design/methodology/approach A grounded theory methodology was employed, drawing on in-depth semi-structured interviews and documentary analysis. The study was conducted in a rural region of Iran...

... sampling. The grounded theory (GT) method was applied, followed by an iterative process for codes and themes. Findings The results indicated the highly significant challenges and barriers (C&B) proposing a 5 × 4 framework in adopting GHRM practices. Examples of the challenges included (1) lack...