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Keywords: Halal friendly hotel attributes (HFHA)
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Journal Articles
Ataul Karim Patwary, Mirza Mohammad Didarul Alam, Noor Azimin Zainol, Muhammad Umair Ashraf, Mohammad Nurul Alam, Naeem Hayat, Sawsan Haider Abdullah khreis
Journal of Hospitality and Tourism Insights (2025) 8 (2): 753–773.
Published: 16 August 2024
... relationships. Findings The research shows that corporate image (CI), customer engagement (CE), and perceived value (PV) are directly influenced by Halal-friendly hotel attributes (HFHA) and exert influence on service encounter evaluation (SEE). Findings also suggest the mediating effect of CI, CE, and PV...
