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Keywords: Health destination marketing
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (1): 1–17.
Published: 08 October 2021
... Publishing Limited 2021 Emerald Publishing Limited Licensed re-use rights only Corporate social responsibility (CSR) Health destination marketing Congruence Medical tourism CSR communication Medical tourism, also called “health tourism” or “medical travel,” frequently involves individuals...
