... behavioural intentions through the mediators of attitude and memorability. Design/methodology/approach Four value perceptions were included in the analysis – financial value, functional value, hedonic value and social value – each representing a different aspect of customer value. The analysis employed...

... significantly enhances both hedonic and utilitarian value. Interaction comfort and pleasant experience primarily influence hedonic value, while perceived competence and sense of closeness contribute to utilitarian value. Hedonic value has a stronger impact on customer satisfaction and SWB, which subsequently...

... planning applications by building upon the Unified Theory of Acceptance and Use of Technology (UTAUT) and incorporating experiential consumption theory, specifically focusing on utilitarian and hedonic values. Design/methodology/approach This research surveyed 384 travelers who use mobile applications...

...Suja Chaulagain Purpose Applying the value-attitude-behavior (VAB) model, this study investigated how perceived utilitarian and hedonic values (i.e. novelty and emotion) affect individuals' attitudes toward medical hotels and how these attitudes, in turn, influence their intentions to stay...

...” is lacking. This study explored the relationship between delight and behavioral intention regarding the coolness of service robots in the food and beverage industry while discussing the mediating roles of utilitarian and hedonic values. Design/methodology/approach Questionnaires were distributed online...

... shared on the destination management organization's official account than when they were shared on an influencer's account, with their effects being mediated by the symbolic – as opposed to the hedonic – value of tourist behavior. Practical implications Destination management organizations should...

... Emerald Publishing Limited Licensed re-use rights only Cross-selling Thinking style Unexpected discount Utilitarian value Hedonic value Hospitality consumers purchase a primary product, such as a hotel room or a cruise cabin and then purchase add-on items. The practice of add-on sales...