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1-5 of 5
Keywords: Heritage tourism
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Journal Articles
The nexus between augmented reality experiences and visitor behaviour in tourist destinations
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3280–3301.
Published: 13 May 2025
... not moderate the link between AR experiences and users’ affective responses. Practical implications The findings offer valuable insights for destination managers, marketers and policymakers on successfully incorporating AR into heritage tourism. Site managers and marketers should prioritize enhancing...
Journal Articles
Community support and benefits, culture and hedonism as moderators in the relationship between brand heritage, tourist satisfaction and revisit intention
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2525–2545.
Published: 06 November 2023
... 07 10 2023 11 10 2023 13 10 2023 16 10 2023 18 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Heritage tourism Heritage brand awareness Hedonism Culture Tourist satisfaction Revisit intention Community...
Journal Articles
Visitors' experiences of UNESCO World Heritage Site: evidence from Göbeklitepe, Türkiye
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (4): 2310–2327.
Published: 13 October 2023
... 18 09 2023 19 09 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Heritage tourism Archaeological site Tourist experience Heritage experience Göbeklitepe Heritage tourism provides an opportunity for tourists to develop...
Journal Articles
Exploring the influence of technical and sensory factors on Malaysians' intention to adopt virtual tours in heritage travel
Available to Purchase
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1313–1329.
Published: 09 October 2023
... aspects of VTs, specifically prioritizing the hedonic motivation factor. Originality/value This study integrates the UTAUT2 and theory of substitutability to shed light on the adoption of technological alternatives in the heritage tourism context. Importantly, this study serves as the pioneer effort...
Journal Articles
Memorable cultural consumption: differences between local and non-local visitors to domestic sites
Available to Purchase
Journal of Hospitality and Tourism Insights (2022) 5 (5): 842–864.
Published: 19 August 2021
..., the findings encourage heritage tourism managers to focus greater attention on attracting custom from “closer to home”. With local visitors demonstrating strong pre-, during and post-visit outcomes, the findings suggest local domestic visitors are a market ripe for greater investigation given ongoing...
