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Keywords: Host–guest relationship
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Journal Articles
Journal of Hospitality and Tourism Insights (2021) 4 (5): 708–721.
Published: 10 November 2020
...Libo Yan; Man Tat Cheng Purpose The aim of this study is to explore the host–guest relationship at a macro level, investigating the sociopsychological relationship between a destination and its markets. Design/methodology/approach This study adopted netnography to fulfill the research purpose...
