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Keywords: Hotel products
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (6): 2253–2276.
Published: 28 January 2025
... their intention to purchase hotel products on Douyin (TikTok) in China. Design/methodology/approach Data gathered from 700 Chinese hotel guests was analyzed using partial least squares-structural equation modeling (PLS-SEM) and multigroup analysis (MGA). Findings The MGA results reveal that three newly...
