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Keywords: Hybrid PLS-SEM
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Journal Articles
Journal of Hospitality and Tourism Insights 1–22.
Published: 14 October 2026
... complementary research questions within the context of craft-based cultural tourism. The first question examines how core destination attributes are associated with tourist satisfaction through structural relationships and predictive contributions. The second question examines how a hybrid PLS-SEM, ANN...
Includes: Supplementary data
