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Keywords: Immersion experience
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Journal Articles
Exploring virtual reality and augmented reality applications in tourism destination research: a systematic literature review and directions for future research
Available to Purchase
Journal of Hospitality and Tourism Insights (2026) 9 (2): 842–863.
Published: 24 November 2025
... and thematic clusters to provide insights into the field of tourism. Findings The findings indicate significant growth in the study of virtual reality (VR) and augmented reality (AR) within the tourism sector, particularly in destination marketing and immersive experiences. VR enhances destination branding...
