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Keywords: Immersive experience
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Journal Articles
From immersion to absorption: a flow-mediated model of the experience economy in virtual reality tourism
Available to Purchase
Journal of Hospitality and Tourism Insights 1–18.
Published: 11 March 2026
...Yuanhan Fang; Boyu Lin Purpose Virtual reality (VR) technology is widely recognized as a powerful medium for providing immersive experiences, enabling users to engage deeply with detailed information about destinations in the tourism sector. This study aims to investigate how VR tour experiences...
