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Keywords: Impact-asymmetry analysis
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Journal Articles
Journal of Hospitality and Tourism Insights (2020) 3 (4): 451–468.
Published: 26 June 2020
.../methodology/approach The empirical research was conducted among 223 guests during their stay in five-star deluxe luxury hotels in a Mediterranean country. Data are analyzed through the PLS technique and impact-asymmetry analysis. Findings Communication consistency is found to have a strong positive...
