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Keywords: Information accuracy
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1371–1390.
Published: 28 February 2023
... square structural equation modeling (PLS-SEM) was used for the analysis. Findings Findings show that automation, security/privacy concerns, information accuracy, and personalization are significantly related to the PB of tourists. The results also confirm that a GM moderates the relationship between...
