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Keywords: Innovative character
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Journal Articles
The nexus between augmented reality experiences and visitor behaviour in tourist destinations
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (9): 3280–3301.
Published: 13 May 2025
...’ attachment affects their behaviour towards AR, with consideration of the moderating effect of innovation character. Design/methodology/approach The study has employed PLS-SEM to analyse 303 responses from tourists who visited the Roman Antonine Baths in Tunisia. Findings The results found that AR...
