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Keywords: Instagram
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Journal Articles
Journal of Hospitality and Tourism Insights 1–21.
Published: 02 April 2026
...Tong Zhichao; Muhammad Ali Mari; Wu Yanwen; Tunung Robin; Siaw Leng Chan Purpose This study examines how Instagram travel content shapes responsible tourism behavior through moral psychological processes in collectivist Southeast Asian contexts. Drawing on the stimulus–organism–response (SOR...
