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Keywords: Intention to adopt
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Journal Articles
Journal of Hospitality and Tourism Insights (2026) 9 (1): 298–318.
Published: 24 September 2025
...Amal Ben Cheikh; Houda Zarrad Purpose This research investigates the factors influencing the intention to adopt AI-chatbots within the tourism industry considering the moderating role of privacy concerns, addressing a literature gap in adoption determinants. Design/methodology/approach...
