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Keywords: Intention to adopt virtual tours
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1313–1329.
Published: 09 October 2023
...Ing Grace Phang; Yuting Zylvia Kong Purpose Adopting the unified theory of the acceptance and use of technology 2 (UTAUT2) and the theory of substitutability, this study examines both the technical and sensory factors influencing Malaysians' intention to adopt virtual tours (IA) and subsequent...
