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Keywords: Intention to try local food
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Journal Articles
Khalil Hussain, Amir Zaib Abbasi, S. Mostafa Rasoolimanesh, Carsten D. Schultz, Ding Hooi Ting, Faizan Ali
Journal of Hospitality and Tourism Insights (2023) 6 (2): 464–491.
Published: 13 January 2022
... aim to investigate the role of food consumption values on predicting domestic tourists' attitude toward local food and its effect on the intention to try local food with the moderating effect of personality traits (neophobia and neophilia). Design/methodology/approach The authors tested the study...
