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Keywords: Intention to visit the actual heritage site
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (3): 1313–1329.
Published: 09 October 2023
... intention to visit an actual heritage site (IV) in the heritage traveling decision-making process. Design/methodology/approach This study collected a total of 278 valid survey responses via purposive sampling. The data were analyzed using SPSS26 and SmartPLS4 software. Findings The findings support...
