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Keywords: Internal communication
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Journal Articles
How is employee performance affected by employer branding in tourism businesses? Mediation analysis
Available to Purchase
Journal of Hospitality and Tourism Insights (2025) 8 (2): 790–809.
Published: 23 August 2024
...Bassam Samir Al-Romeedy; Mohamed Fawzy El-bardan; Hanan Eid Badwy Purpose The study’s objective is to assess the impact of employer branding (EB) on person–job fit (PJF), work engagement (WE), internal communication (IC) and employee performance (EP) in tourism businesses. In addition, the study...
