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Keywords: Kalari practices
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Journal Articles
Attitude towards alternative medicinal practices in wellness tourism market
Available to Purchase
Journal of Hospitality and Tourism Insights (2019) 2 (3): 278–295.
Published: 02 May 2019
... of this paper is to investigate the possibility of developing alternative medicinal practices in the wellness tourism market in the context of Kalari practices – oldest martial art system of the world based at Kerala, India. Design/methodology/approach Study employed an exploratory sequential method...
