... L25 L83 Q01 Figure 1 Research model. Source: Developed by author A conceptual model shows links among sustainable market orientation, green loyalty, reputation, and performance. The conceptual model shows a left-to-right arrangement of oval shapes connected by directional arrows...

... of empirical literature on volatility spillover between hospitality sub-sectors especially during periods of rising economic uncertainties. G11 G40 L83 Empirical evidence on the volatility spillover phenomenon has provided mixed results. A recent study by Malik (2022) examined volatility spillover...