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Keywords: LTO
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Journal Articles
Journal of Hospitality and Tourism Insights (2023) 6 (5): 2646–2667.
Published: 20 February 2023
...María Eugenia Rodríguez-López; Juan Miguel Alcántara-Pilar; Salvador Del Barrio-García Purpose The aim of this study is to analyse the moderating roles of restaurant type and client long-term orientation (LTO) on the loyalty building process. In addition, this analysis delves into the role...
