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Keywords: Lifestyle-congruence
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Journal Articles
Phuong Kim Thi Tran, Phong Le Tran, Nhat Thong Thi Nguyen, Nhi Hieu Thi Mai, Thuan Phuong Thi Huynh, Thanh Hoai Thi Doan, Nga Quynh Thi Vo
Journal of Hospitality and Tourism Insights (2026) 9 (2): 901–923.
Published: 08 October 2025
... communication (FSMC) impact film tourist behavior (e.g. destination brand loyalty) via cognition (e.g. lifestyle-congruence, destination brand image) and affect (e.g. destination brand immersion and love). Design/methodology/approach Data were collected from 404 Vietnamese film viewers via an online survey...
