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Keywords: Low-cost hypothesis
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1890–1910.
Published: 22 August 2023
... behaviors. This supports the central tenet of the low-cost hypothesis and also suggests that values and self-identity factors have a stronger influence on low-cost sustainable travel behavior. However, personal norms have a stronger influence on high-cost behaviors. Practical implications This research...
