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Keywords: Loyalty programs
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 2328–2346.
Published: 17 October 2023
..., given that many loyalty programs were established during the Baby Boomer era. This study investigates two vital aspects for hotel companies aiming to enhance guest loyalty: antecedents to loyalty and loyalty program design. Design/methodology/approach In part 1, a loyalty model was tested using...
