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Keywords: Market intelligence
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 06 May 2026
...Baraka Chrisant Mtebe; Hongyan Gao Purpose This study integrates dynamic capability theory and contingency theory to elucidate how, and under what conditions, market intelligence utilization enhances hotel sustainability performance across economic, social, and environmental (ESE) dimensions...
