...Alicia Pavón Delgado; Rocío Arteaga Sánchez; Eva Suárez Redondo Purpose This paper aims to understand, through a systematic review of empirical studies, how the metaverse is transforming the tourism industry and marketing strategies. Design/methodology/approach This study employs a systematic...

.... Airport Consumer behavior Hospitality management Marketing Satisfaction Eskisehir Technical University Scientific Research Projects Commission 2/5 The liberalization of the global aviation industry has intensified competition by increasing flight frequency, expanding route networks...

...., 2018 ; Vinyals-Mirabent et al., 2019). Therefore, it is essential that tourism destinations use these means to publicize their attractions, resources, products and identity to access new markets, create value, captivate consumers and stimulate their desire to explore the place (OECD, 2020...

...Melissa Clark; Bomi Kang; Jennifer R. Calhoun Purpose A competitive hospitality environment requires attracting new target markets. The purpose of this research is to investigate how young travelers’ intention to stay and electronic word-of-mouth (eWOM) are impacted by a hotel’s environmental...

..., technical, marketing, financial, economic and technological challenges experienced before, during and after the dual branding transition. Moreover, they reveal the results of the implementation and its consequences to the hotel and its customers. A conceptual model is presented with the goal of assisting...