...Alicia Pavón Delgado; Rocío Arteaga Sánchez; Eva Suárez Redondo Purpose This paper aims to understand, through a systematic review of empirical studies, how the metaverse is transforming the tourism industry and marketing strategies. Design/methodology/approach This study employs a systematic...

... 2/5. 17 01 2025 21 03 2025 01 06 2025 18 06 2025 © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Airport Consumer behavior Hospitality management Marketing Satisfaction Eskisehir Technical University...

... communication Marketing Tourists increasingly resort to the Internet, particularly websites, review channels and social networks, as their main source of information (Almeida-Santana and Moreno-Gil, 2017 ; Clark et al., 2023). Resultantly, all these platforms can influence the perception...

...Melissa Clark; Bomi Kang; Jennifer R. Calhoun Purpose A competitive hospitality environment requires attracting new target markets. The purpose of this research is to investigate how young travelers’ intention to stay and electronic word-of-mouth (eWOM) are impacted by a hotel’s environmental...

..., technical, marketing, financial, economic and technological challenges experienced before, during and after the dual branding transition. Moreover, they reveal the results of the implementation and its consequences to the hotel and its customers. A conceptual model is presented with the goal of assisting...