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Keywords: Marketing communication
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (10): 3885–3904.
Published: 05 August 2025
... and impulsive travel. FoMO positively affects impulsive travel and mediates the relationship between information involvement and impulsive travel. Additionally, marketing communication via live streaming positively moderates the relationship between information involvement and perceived FoMO. Practical...
