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Keywords: Means-end chain
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (5): 2824–2843.
Published: 01 January 2024
... players. Design/methodology/approach This study was conducted using the means-end chain (MEC) theory. The data were collected using the hard-laddering method. Two hundred forty-one responses were analyzed. Findings Attributes such as “taste,” “reasonable prices,” and “discounts” were associated...

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