...Suja Chaulagain; Zhenxian Piao; Melissa Farboudi; Juhee Kang Purpose By proposing and testing a trust-risk-attitude-behavior framework, this research aimed to examine the relationships between trust, perceived risk, attitude toward medical hotels, and intention to accommodate at a medical hotel...

...Suja Chaulagain Purpose Applying the value-attitude-behavior (VAB) model, this study investigated how perceived utilitarian and hedonic values (i.e. novelty and emotion) affect individuals' attitudes toward medical hotels and how these attitudes, in turn, influence their intentions to stay...