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Keywords: Memorable experience
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Journal Articles
Journal of Hospitality and Tourism Insights (2022) 5 (3): 647–662.
Published: 06 May 2021
..., memorable experiences for theme park visitors. Design/methodology/approach An online survey was distributed to 561 theme park visitors. Structural equation modeling (AMOS 26) was used for testing the hypotheses in the proposed framework. Findings Results of SEM analyses reveal the positive impact...
