...Payel Das; Sarath Babu; Santanu Mandal; Avinash Ram; Thirupthika Sureshkumar Purpose This study investigates the key barriers limiting rural tourism participation among Millennials and Gen Z in India, examining their interrelationships through a generational lens to offer strategic insights...

...Elizabeth A. Whalen; John T. Bowen; Seyhmus Baloglu Purpose This research explores differences in consumer behavior across generational cohorts, particularly focusing on customer loyalty. With Millennials becoming the largest generational cohort, it is crucial to understand loyalty variations...

... and Millennials revealed that hedonic and social values influenced mobile app engagement, which strongly influenced mobile app loyalty. Thus, to enhance customer engagement and indirectly influence mobile app loyalty, the app value delivery should appeal to social and hedonic values. Although the utilitarian...

... literature has not analyzed yet whether millennials and Generation X react differently to online reviews. This study aims to shed light on this by analyzing whether the attitudes and behavioral intentions generated by online reviews are different for these two generational cohorts. Design/methodology...