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Keywords: Mission statements
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 21 April 2026
...Zeynep Utkan; Ahmet Baytok; Ali Avan Purpose This study examines the manifestation of coercive, mimetic, and normative isomorphism mechanisms in the mission statements of hotel chains operating in Türkiye. Design/methodology/approach This study analyzed the mission statements of 62 hotel...
