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Keywords: Mobile app loyalty
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Journal Articles
The impact of utilitarian, social and hedonic values on hotel booking mobile app engagement and loyalty: a comparison of generational cohorts
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (5): 1990–2011.
Published: 10 October 2022
... and Millennials revealed that hedonic and social values influenced mobile app engagement, which strongly influenced mobile app loyalty. Thus, to enhance customer engagement and indirectly influence mobile app loyalty, the app value delivery should appeal to social and hedonic values. Although the utilitarian...
