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Keywords: Mobile application
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Journal Articles
Multidimensional value of customers' mobile service experiences in the food service context
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (2): 912–927.
Published: 31 May 2022
... mobile services. Originality/value The study extends utility theory to mobile the food delivery context. Specifically, this research demonstrates why and how customers decide to use mobile food delivery application. In the mobile application context, customers' perceived process value...
