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Keywords: Mobile experiences
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Journal Articles
Multidimensional value of customers' mobile service experiences in the food service context
Available to Purchase
Journal of Hospitality and Tourism Insights (2023) 6 (2): 912–927.
Published: 31 May 2022
...Jookyung Kwon; Hoyeol Yu; Jiseon Ahn Purpose Despite the importance of mobile experiences in the food service industry, extant studies do not empirically examine customers' behavior. Thus, the authors examine this issue by using utility theory to understand the role of multidimensional customers...
