Keywords: Motivational regulation
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Journal Articles

Exploring tourists' pro-sustainable behavior in heritage tourism: an fsQCA approach based on self-determination theory – the case of Hue, Vietnam

Thi Thanh Thao Nguyen, Thi Dung Hanh Duong
Journal: Journal of Hospitality and Tourism Insights
Journal of Hospitality and Tourism Insights 1–20.
https://doi.org/10.1108/JHTI-12-2025-1492
Published: 18 June 2026
...Thi Thanh Thao Nguyen; Thi Dung Hanh Duong Purpose This study examines how motivational regulation configurations lead to pro-sustainable behavior among heritage tourists, addressing gaps in understanding psychological mechanism beyond environmental behaviors alone. Design/methodology/approach...
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Includes: Supplementary data
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