... and intentions towards solo travel, highlighting the role of culturally specific motivators. Practical implications Practically, the results highlight the need for tourism marketers and destination managers to design and promote experiences that emphasise novelty and opportunities for relaxation...

...Tanveen Kaur; Lalit Mohan Kathuria Purpose Drawing upon uses and gratifications (U&G) theory and customers' online brand-related activities framework, the present study aims to examine the influence of customers’ motivations to engage with brand-related social media content on different social...

...María-del-Carmen Alarcón-del-Amo; Carlota Lorenzo-Romero; Miguel-Ángel Gómez-Borja Purpose This study aims to understand the motivations behind using Airbnb as a collaborative housing platform brand, their impact on satisfaction and engagement, and how the latter affects brand electronic Word...

...Anneli Douglas; Gijsbert Hoogendoorn; Greg Richards Purpose This study aimed to determine the motivations of a select group of South Africans in terms of their potential engagement with cultural tourism; more specifically, the study set out to show whether these motivations influence the cultural...

...Kong Cheen Lau; Sean Lee; Ian Phau Purpose The purpose of this study is to investigate the motivations, attitudes and intentions towards luxury dining in airplane themed restaurants (ATRs). The moderating roles of desire to fly, desire for luxury and fear of missing out (FOMO) towards attitude...