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Keywords: Museum communication
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Journal Articles
Journal of Hospitality and Tourism Insights (2024) 7 (4): 1720–1742.
Published: 19 June 2023
... the reasons for the visitors' negative experience and the solution suggestions toward the improvement of the visitor experience. Regarding the effectiveness of museum communication, it is necessary to understand “how” visitors perceive exhibitions, “why” they visit the museum, and their expectations...
