...Bingna Lin Purpose This study aims to explore tourists’ strategic self-presentation manifested in travel experience sharing from a narrative identity perspective. Drawing upon narrative identity theory and the Mehrabian–Russell model, this research develops a conceptual model to examine the effect...

... presents a conceptual framework for developmental transformation, arguing that transformation stems from the accumulation of tourist experiences and the growing awareness of discrepancies between immediate impressions and broader narrative identities. Research limitations/implications This study...