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Keywords: Nation branding
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Journal Articles
Journal of Hospitality and Tourism Insights 1–20.
Published: 18 September 2026
...Azadeh Azimi; Erfan Moradi Purpose This study investigates how tourism functions as a soft power mechanism amid geopolitical constraints, examining the configurational conditions under which tourism practices enhance nation branding effectiveness (NBET). Focusing on Iran as an illustrative...
