... was tested using structural equation modelling in WarpPLS 8.0. Findings Results indicate that biospheric and altruistic values predict negative eWOM via awareness of consequences and personal norms, while hedonic and egoistic values operate through disconfirmation and dissatisfaction. Perceived...

... results in various forms of confusion, further contributing to negative eWOM. The results also imply that technology self-efficacy lessens the effect of various confusions on adverse eWOM, and gender is found to have a moderating effect on the relationships between ineffective marketplace stimuli...