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Keywords: Night market
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Journal Articles
Journal of Hospitality and Tourism Insights (2025) 8 (10): 3705–3720.
Published: 12 June 2025
...Jing (Bill) Xu; Libo Yan Purpose Drawing upon the cognitive appraisal theory, our study aims to fill the research gap in the literature related to night tourism and night market visits. The knowledge about how a night market visit fails is also enriched. Design/methodology/approach Three...
Includes: Supplementary data
